Direct Mail / Online / Copywriting / Legacy & Grant Fundraising
Putting Proven Marketing Principles To Work For Your Charity
Employing commercial-sector marketing techniques you may not know about to boost your Fundraising Income, Donor Acquisition and Return-On-Investment.
Direct Mail responses rates are higher now than at anytime in over a decade – Data and Marketing Association, 2017. And with a tail off in commercial businesses using this medium – clearing space on doormats for charities – there has never been a better time to mail appeals to your prospects and donors.read more
Good copy wins new donors, bigger donations and loyal donors. Understanding your supporters’ ‘unspoken questions’ is the key. When answers aren’t provided, many donations are lost. The Dialogue Formula answers those questions and has been known to boost response by 5 to 10 times.read more
Coaching is the most cost efficient way to bring new skills to your charity. Un-tap your staffs’ latent potential, and see your charity’s fundraising competency and revenue grow. Specialist fundraising skills include: Legacy & Trusts, Major Gifts, Copywriting, GDPR Compliance and Fundraising Strategy.read more
I was paired with Gordon as part of the Institute of Fundraising Mentoring Scheme. Being able to come to him with new ideas, concerns and questions about an area of charity work that I was relatively new to at the time was incredibly useful, and he was always able to provide great input and feedback that I used to improve my performance in the role and get a promotion.
Gordon manages to consistently out-perform bench marks for direct marketing response rate, average value and retention.
You don’t often see ROI in the range of 8:1 for marketing campaigns in our industry. That’s impressive.