Bloom Fundraising was established in April 2016 by husband and wife team, Gordon & Hannah Kane – based in Torfaen, Wales

Gordon is Bloom Fundraising’s senior consultant.  Gordon’s background is in commercial sales and marketing, where he’s worked for Shell, Mars and Reebok.  Hannah has an accountancy background, and is responsible for the day-to-day running of the firm.

Our Philosophy

Sound marketing principles lie at the heart of fundraising success  

Every charity we work with benefits from this philosophy.   Our work incorporates some of the most effective marketing strategies, tools and techniques the commercial world has to offer.  That’s why we can deliver some of the highest Return-On-Investment (ROI) metrics the charity sector has seen.

Our Mission:

  1. Grow and sustain your income streams
  2. Help you avoid becoming over-reliant on Government funding
  3. Help implementing high ROI fundraising streams 
  4. Identify and avoid RISKS to your fundraising 

Experience & Qualifications

  • 18 years as a fundraiser/marketer in the charity sector.
  • 9 years as Director of Fundraising & Marketing with a UK London-based not-for-profit
  • Full member of the Institute of Fundraising (IoF) – 2005
  • Chartered Marketer (Chartered Institute of Marketing) – 2013
  • Fellow of the Chartered Institute of Marketing – 2015

Some Of Our Results

DIRECT MAIL PROGRAMME:  1:8 ROI with existing donors / Ave. Response Rate 17.8%

PRESS ADVERT: £30,000 single donation

DONOR NEWSLETTER: £130,000 single donation

PROSPECT MAIL CAMPAIGN: 6.5% response rate with cold prospects

LEGACIES: £1M committed single pledge

REGULAR GIVING CAMPAIGN: 29.7% conversion rate from (direct mail) single gift donors  to Direct Debit

How can we help you?

Contact us at the Consulting WP office nearest to you or submit a business inquiry online.

I was paired with Gordon as part of the Institute of Fundraising Mentoring Scheme. Being able to come to him with new ideas, concerns and questions about an area of charity work that I was relatively new to at the time was incredibly useful, and he was always able to provide great input and feedback that I used to improve my performance in the role and get a promotion.

Josh Hillier
Community Events Manager, National Osteoporosis Society, Bath


Tree Aid - Bristol
Tree Aid - Bristol
National Osteoporosis Society – Bath
Boys’ and Girls’ Clubs of Wales – Cardiff
Institute of Fundraising Cymru – Cardiff
Institute of Fundraising Cymru – Cardiff
ARCH - Glasgow
ARCH - Glasgow
Society for the Protection of Unborn Children – London
Society for the Protection of Unborn Children – London

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Tools & Techniques

  • PQASSO Quality Assurance – framework for good fundraising governance, helps avoid risks and dangers which can damage your charity’s reputation
  • SOSTAC Strategic Planning – analyses your situation, determines where threats lurks and opportunities lie, helps open up new income steams
  • RACE  Online Acquisition Model – reach new audiences online and convert them into supporters, effective and cost-efficient donor recruitment methodology
  • Magic Marketing Formula + Dialogue Method – Identify the needs your supporters want met, differentiates you from your competitors, drives donations up.  Helps develop a strong brand identity for your charity.
  • KISS + RIC Techniques – Helps gain supporters’ interest and avoid the fatal  20-second ‘throw away’ phase with direct mail fundraising appeals, thus increasing response, donations and new donors.
  • Integrated Marketing Communications (IMC) – Timely and coordinated use of multiple channels generates MORE money for your fundraising campaigns.  This added performance is known as ‘synergy’ – i.e. the whole is greater than the sum of its individual (channel) parts

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Ways We Work


1 – Preliminary Meeting – to pinpoint your fundraising needs, explain what support we can offer you, look at the time scales and budgets involved, and project level of income you could expect to see as your fundraising strategy unfolds.

2 – Project Management – your staff are helped to execute fundraising strategies and campaigns in their working environment (remote support available too).

3 – Coaching – any specialist skills and knowledge needed to execute strategies are transferred to staff at your office or other suitable location (can be combined with remote support too).


Phone + Email – ongoing support helps you build your fundraising strategy, action plan and budget.  We answer your queries by phone/email as the need arises


Associates – where necessary, we draw on a small pool of tried and trusted fundraisers with specialist skills, so you get the broadest possible range of support with all the guarantees that our partners enjoy

Questions?  Fill in the form below

It is our policy to never to sell, swap or in anyway trade your details for marketing purposes. All enquiries (including via this form) will be treated in the strictest confidence. Should you choose us as your business partner, we shall take all necessary steps to safeguard any sensitive data (including strategies, tactics, performance data, and where applicable, handling of supporter data) in compliance with the Fundraising Regulator’s Code of Fundraising Practice and Chartered Institute of Marketing guidelines.